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Help poverty? There’s an app for that
By Nate Cochrane, The Age (ITPro – @ITPro_au) Changing lives: The World Bank’s Chris Vein. Photo: Nate Cochrane An Australian collaboration in real-time big data, cloud and mobile has piqued the...
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Is Your Company Running A Data Dump?
By Michael Fitzgerald – Information Week Image courtesy of St. Louis County. Hoarding useless data makes analytics harder. Companies like Paxata say their brand of analytics lets non-data experts turn...
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Why Do Airlines Keep ‘Black Box’ Flight Data Trapped on Planes?
By Justin Bachman – Bloomberg Business Week The flight data recorder from the 2009 Air France flight that went down in the mid-Atlantic, found in 2011 To solve the mystery of what happened to Malaysia...
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4 things marketing finds frustrating about IT
By Rebecca Merrett – CIO, @CIO_Australia, CIO Australia talks to several CMOs and marketing experts to get their perspectives on what frustrates marketing when working with IT The CIO-CMO partnership...
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Big data, big talk? Brands still fail to execute ‘real-time’ marketing
Source Brafton Editorial You want real-time marketing. You believe real-time web marketing is the key to driving business results. With all of the technology and data at your fingertips, you should be...
View ArticleMalcolm Turnbull commits to opening up more government data to app developers
By Andrew Sadauskas, Smart Company Communications Minister Malcolm Turnbull has advocated opening up government data to third-party app developers during a speech to the Australian Information Industry...
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The Customer-Centric Supply Chain
By Susan Fourtané, EBN The days when supply chain design and strategy were mainly focused on achieving the lowest possible cost of products and the most efficient distribution to stores is long gone....
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Stop, Collaborate and Listen
By Chris Edwards, IAB Australia – @IABAustralia Data analytics is a rapidly exploding field within Australian businesses, with different organisations and industries across the country at different...
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Smart Homes: A New Marketing Paradigm
By Mandeep Grover, ClickZ The rise in popularity of the smart home presents exciting opportunities for marketers to better understand their customers and improve the customer experience. Imagine you...
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How Data-Driven Marketing Can Help You to Create the Best Customer Experience...
By Mark van Rijmenam, Smart Data Collective In a customer driven world it’s increasingly important to understand customer needs through Big Data, which allows you to create the best customer...
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